About Us

Our Story

Our CEO, Rocco Pellegrinelli began his career as a portfolio manager. He has been a successful entrepreneur in the technology sector for the past 25 years. He created Brainpower in 1996 and as Chairman and CEO, established it as one of the top portfolio management systems.

A proven visionary, Rocco realized our industry is in dire need of easier and more practical ways for portfolio managers to leverage the Momentum Factor without dramatically changing their work flow.

Most financial data elements are measureable and factored into the decision making process. But upon closer review, there has been no widely accepted way to measure momentum.

Our CTO, Sandro Botterelli is an expert in physics and engineering. He was formerly Chief Development Officer at Brainpower. His analytics models became the core of Bloomberg’s Portfolio Analytics offering. While at Bloomberg, he managed their Portfolio Analytics R&D division. He and his team work tirelessly to keep innovating what we believe is the best momentum factor model in the world.

Our Vision

Trendrating was created to provide better tools to maximize investment performance and improve risk control. We bring additional intelligence and measurable value to the existing decision processes. Superior performance and financial success come from discipline and a systematic reality check of assumptions. Bias, emotions, market noise and overconfidence may severely limit a manger’s ability to perform.

Momentum factor analytics are the answer. The industry is evolving. We believe that by 2020 the majority of all asset managers globally will incorporate some form of momentum.
The value of our service is not hidden behind theories and hypothesis; it can be measured every day in your P&L. More than 100 customers use Trendrating as an additional metric in the decision process and we look forward to serving thousands of customers in the near future.

In 2006, Bloomberg purchased Brainpower, a portfolio analytics company. Brainpower had built a search engine for structured equity data. “We said, that’s exactly what we would build, it’s brilliant so we bought them. I love companies that build, that are brilliant.

Tom Secunda, Co-Founder of Bloomberg