The extreme volatility and the unexpected severity of the losses exposed the limits of most of the traditional, old-school methodologies, including the over-reliance on fundamentals and analysts, as many portfolios could not mitigate the damage. It is time to face this reality.

Advanced analytics and new generation investment management technology are required to successfully handle the more challenging market environment we face for the foreseeable future, with risk management being at the forefront.

Trendrating provides critical market intelligence via a unique methodology to “rate trends” that fills a critical market intelligence gap and is now part of the investment decision process at more than 100 premier institutions in the asset and wealth management industry.

The ability to capture trends, profiting from bull markets and avoiding bear phases is the key to superior performance on a consistent basis. Investors that have a good understanding and disciplined respect for the specific price trend of securities outperform those that don’t.

Any investment strategy can be enhanced by a better synchronization to trend development.

Most investors use numerous metrics based on fundamental and quantitative data, but very few measure in a proven, objective and systematic way, the real direction of price trends and remain hostage to market noise and opinions, even though capturing trends is the key to better returns.